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Cheaper rates: Micro influencers cost less than $250, while macro influencers can cost upwards of $1000.Higher trust: 30% of consumers consider purchasing a product that was endorsed by a non-celeb influencer and only 3% of consumers consider buying a product that was endorsed by a celebrity.Better engagement: Micro influencers get 7x more engagement than macro influencers.In fact, micro influencers offer the following benefits: Studies show that micro influencers get better engagement, are perceived to be more trustworthy, and are cheaper. However, the type of influencer you need will depend on your business type, business objectives, and your budget. You may be tempted to dive straight in with macro influencers as, clearly, the reach is far greater. Micro influencers: 1,000 to 100,000 followers.People respect and trust influencers’ content and recommendations and are more likely to buy based on the suggestions of the people they trust. Influencer marketing is successful because it uses a pre-made audience and leverages the relationships, trust, and credibility an influencer has with their fans. In fact, Forbes found that influencer marketing is growing faster than digital ads. Influencer marketing is one of the best ways to quickly build your Instagram following and increase brand awareness among your target audience. Photo credit to Sarah Reinertsen Tip 2: Increase Instagram Followers with Macro and Micro Influencers Or the story of Paralympian Sarah Reinertsen’s determination to compete despite missing one leg. That’s because Instagram allows brands to show their personality in a way that’s engaging, interactive, and human, with features like geographical location tagging, gifs, hashtags, polls, and so on, all designed specifically to grow your following and increase engagement.īrands like Nike, for example, don’t use Instagram Stories to sell products or brag about its successes Nike uses them to share the experiences of inspirational people and athletes like “thatbigguy700,” the story of a 700-pound man on a journey to lose weight. That’s because Instagram Stories are perfectly placed to humanize your brand and engage users, all while generating leads and sales.Ī whopping 68% of users on Instagram engage with brands, as opposed to just 32% on Facebook. More than 80% of brands surveyed by SEMRush used Instagram Stories as a part of their social media strategy. Tip 1: Increase Instagram Followers with Instagram Stories If you’d like to generate more followers for your retail brand from Instagram, here are five tips from AB Tasty to do so. 53% engage with that brand on social mediaĪny doubts about the power of Instagram and social media for your brand should be well and truly quashed by those figures.77% choose to buy from the brand instead of another.78% talk about the brand with friends and family.Take a moment to consider these statistics about actions consumers take after they’ve followed a brand: Arguably, it’s the best place for you to promote your brand and engage with your users.Īnd with a massive one billion monthly active users and 500 million daily users, it’s hardly surprising that savvy retail brands include increasing their Instagram followers in their social media strategies.īut it’s more than just the sheer size of Instagram’s audience. As a brand, you need to build a community, establishing rapport with your existing and potential customers, and tell your brand story.įor this purpose, Instagram outperforms all other platforms. Users want to engage with brands in a personal way. Changes in shopping habits, advances in technology, and a more competitive landscape mean that high street brands are closing or reducing their physical locations.īusinesses used to be able to get by with a website and basic social media profiles, but now, in order to survive as a retail brand you have to work harder than ever to reach, attract, and engage with shoppers online.